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Jenna Scatena

Writer and Content Strategist

Jenna Scatena is a writer and content strategist with more than a decade of experience working with prominent magazines and brands. Her stories have reached more than 30 million readers, won multiple awards, and been anthologized in books.

She's the founder of Lede Studio, an editorial consultancy. Her work has appeared in Condé Nast Traveler, Vogue, Marie Claire, The San Francisco Chronicle, BBC, and The Atlantic.

Areas of expertise

Jenna writes about entrepreneurship, business strategy, and the stories behind how people build businesses. Her background in long-form journalism and brand storytelling shapes how she covers topics for entrepreneurs — grounding practical guidance in real-world context.