What DUNS Numbers Are Used For
According to D&B, "The DUNS Number is used as the starting point for any company's Live Business Identity, the most comprehensive and continually updated view of any company in the Data Cloud." That's a bit of a mouthful, so let's break down what it actually means.
A DUNS number is a unique reference that D&B uses to assign data to a particular business. Other organizations can then use this DUNS number to lookup data, make inquiries and use D&B services related to that business.
Credit Scoring and Financing Decisions
In practical terms, the most common use of a DUNS number is for credit scoring and lending decisions. The main service that D&B provides is as a credit monitoring service for business entities. It performs a similar function for businesses and lenders as Equifax, Experian or TransUnion does for personal loans.
Just like personal credit, D&B will look at your payment and repayment history, credit usage, age of business loan accounts, judgments and liens and other factors. They will use this to create a credit report and score for your business, which is assigned to your DUNS number. A higher credit score means you're more likely to get a loan and that it will have better terms and lower interest rates.
For new small businesses, lenders are more likely to use the business owner's personal credit score, rather than a DUNS number, to decide whether to lend money. But for larger and more established businesses, the D&B scoring combined with a DUNS number can be an important part of getting business financing.
A DUNS number is often a requirement for obtaining grants, both from federal governments and other sources. Not having a DUNS number can prevent you from getting credit or from applying for certain grants or government contracts.
Potential Employees Investigating Businesses
It's a tough labor market right now, and job applicants have a lot of choices on where they want to work. It's becoming more common for candidates to review the financial health of a prospective employer, and a DUNS number makes it easier for them to do that.
Business Partners, Manufacturers and Suppliers Assessing Your Business Risk
Business relationships, supply chains and networks rely on a trusted relationship between all parties. Potential business partners can look up your payment history, potential risks and other information with a DUNS number to reassure themselves that they want to do business with you.
This can be even more important if you want to provide products or services to government entities or internationally. Not having a DUNS number might prevent potential partners from doing business with you.